Design studios often fill up their websites with all kinds of fancy language that to be honest really doesn't say anything at all. Sometimes I swear they play word bingo and whatever they think sounds cool gets thrown up on the site and once you've read it your going 'huh?'. Rocket Fuel isn't into that our design theory is pretty simple - can I use it while riding my bike? and does it look good? Combine that with an amazing array of vintage and recycled fabrics and an attention to fit and detail and you've got yourself the Rocket Fuel philosophy.

We ride, we make good products, we hope you like them.